
As China’s traditional spirits and premium wines grapple with declining consumption, a significant shift is under way across the beverage landscape. This three-part series examines the challenges faced by Maotai town as its once-coveted baijiu liquor loses its lustre, the impact of economic shutdowns on European wine imports, and the rise of craft beer as a budget-friendly alternative for consumers seeking quality without breaking the bank.
Despite the sweltering heat, the pavement outside a new…
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Pursuit of hoppiness: how China’s cash-conscious drinkers embraced craft beers
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