More young Chinese consumers are opting for bed-and-breakfast stays at private villas to ring in the New Year, drawn to the larger space, set-up options and enhanced privacy offered by these properties, leading to a fresh round of competition for hoteliers.
That has prompted B&B operators to step up efforts in creating distinct ritualistic experiences – such as group countdown events, fireworks displays and complimentary bottles of wine – to attract more guests while standing out in a crowded…
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