The world’s two largest brewers faced starkly diverging realities in China in 2025 and rather than it being about taste or popularity, the contrast appears to largely boil down to a shift in the nation’s drinking habits, sparked – in part – by the economic downturn.
During the year, Budweiser Brewing APAC, the Asian subsidiary of the Belgian beer giant Anheuser-Busch InBev, posted its biggest decline in profit growth since 2020, with the company’s CEO Yanjun Chen stating last week, “Our…
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