Follow ZDNET: Add us as a preferred source on Google.
Presidents’ Day is coming up fast, marking the first major sales event of the year. If you’ve been shopping for a new monitor to upgrade your desktop setup, the 27-inch Asus ProArt PA278CFRV is well worth a look.
Also: One of the best Windows laptops for business I’ve tested isn’t a ThinkPad or Dell XPS
Right now at B&H Photo Video, the ProArt PA27 is on sale for $249, which is $80 off its original price. The retailer is also offering a bundle that pairs the monitor with the CaliContrO Colorimeter for $449, saving you $50. The Colorimeter is a special device used to help calibrate the display for precise color accuracy. It can also function as a five-way navigator, letting users quickly hop between menus and key features.
This isn’t any old monitor. The ProArt PA27 is part of Asus’ creator-focused ProArt series, built specifically for color-critical work. It houses a 2560 x 1440 IPS panel with 95% DCI-P3 and 100% sRGB color coverage, along with support for VESA DisplayHDR 400 and MediaSync Display technologies. Together, these features deliver sharp visuals, accurate colors, and smooth performance without stuttering or weird screen tearing. The screen is also covered in an Anti-Glare, Low-Reflection (AGLR) coating, which helps maintain clarity in brightly lit environments.
Also: Your Google Chrome browser just got a useful autopilot feature – here’s how it works
What makes this model particularly useful for high-productivity setups is its solid selection of ports and ergonomic design. The monitor supports HDMI, DisplayPort, and USB-C with 96W Power Delivery, allowing you to charge a laptop while you work. Its slim panel sits on a fully adjustable stand that lets you tilt, swivel, pivot, and raise the display as you see fit.
How I rated this deal
As per ZDNET’s rating system, I grant this deal a score of 3/5. An $80 discount amounts to roughly 25% off, making it a solid price drop. I’d recommend this monitor to creative professionals, like photographers, video editors, and graphic designers, who want a color-accurate display to enhance their workflow.
Deals are subject to sell out or expire at any time. ZDNET remains committed to finding, sharing, and updating the best product deals for you to score the best savings. Our team of experts regularly checks in on the deals we share to ensure they are still live and obtainable. We’re sorry if you’ve missed out on a deal, but don’t fret — we constantly find new chances to save and share them with you on ZDNET.com.
We aim to deliver the most accurate advice to help you shop smarter. ZDNET offers 33 years of experience, 30 hands-on product reviewers, and 10,000 square feet of lab space to ensure we bring you the best of tech.
In 2025, we refined our approach to deals, developing a measurable system for sharing savings with readers like you. Our editor’s deal rating badges are affixed to most of our deal content, making it easy to interpret our expertise to help you make the best purchase decision.
At the core of this approach is a percentage-off-based system to classify savings offered on top-tech products, combined with a sliding-scale system based on our team members’ expertise and several factors like frequency, brand or product recognition, and more. The result? Hand-crafted deals are chosen specifically for ZDNET readers like you, fully backed by our experts.
