The approach of the 2026 World Cup, which Mexico will co-host alongside the United States and Canada, has accelerated the mass conversion of traditional housing into short-term tourist rentals in the three Mexican cities hosting the tournament, with a sharp rise of real estate firms as the dominant market actor. According to data from the specialized firm AirDNA cited by the newspaper El País, the supply of properties on Airbnb and similar platforms grew in Mexico City by 30% between 2023 and 2026, rising from 18,000 to close to 24,000 units. In the Guadalajara metropolitan area, growth reached 50%, to 9,760 properties, and in the Monterrey metropolitan area it doubled, to 7,274 units.
