A widely shared video on Chinese social media shows customers scrambling to get furniture and even fighting over items during what appears to be a clearance sale at an Ikea outlet in the country.
The multinational furniture retailer has announced plans to close seven of its stores in China from February 2. The move is part of a strategy to shift Ikea’s focus from scale expansion to targeted growth. China’s weak property market and sluggish consumer spending have dampened demand for Ikea goods.
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