Liverpool’s Cavern Club and Magical Mystery Tour sold after 35 years

Managing director Bill Heckle trained to be a Beatles guide in 1982 before forming the Cavern City Tours in 1983.

Alongside Dave Jones they organised their first Beatles convention, which evolved into the annual Mathew Street Music Festival.

In 1991, they acquired the Magical Mystery Tour – bus tours of Liverpool – and the Cavern Club venue.

Heckle said the decision to sell was “not taken lightly” but it was “time for retirement”.

“It is an emotional day, but a proud day, for the four Scouse owners,” he said.

“It was never about putting Cavern City Tours up for sale to the highest bidder and it has taken over five years to find a suitable and like-minded custodian.

“However, we leave with the confidence that the new owners will continue to follow the path we have forged over the last 43 years.”

In a statement, the new owners, 14 Collective, said: “We look forward to working alongside the existing management team, with a real appreciation for what makes the Cavern so special and excitement about what comes next.”