What Southeast Asian newsrooms struggling to attract Gen Z can learn from creators

For Malaysian content creator Iqbal Fatkhi, making news content credible to younger audiences sometimes means making it less like traditional journalism.
Instead of polished broadcasts using formal language, the 33-year-old editor-in-chief of news portal CiliSos Media prefers conversational videos that speak to audiences on their own terms. “It’s ironic in a way that, to gain credibility, you have to look not credible in that sense,” he said.
His approach reflects a broader shift in news…



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