Dog wedding chauffeurs and doggy roasts: The rise of the puppy experience economy
They are known as our best friends or as being part of the family, so it is only natural that owners want to shower their dogs in treats and take them wherever they go. But over the past decade, this...
They are known as our best friends or as being part of the family, so it is only natural that owners want to shower their dogs in treats and take them wherever they go.
But over the past decade, this special relationship has evolved into a booming industry, fuelled by the rise of the so-called “doggy experience economy”.
From pubs and restaurants serving up doggy roasts to cafes offering Puppuccinos and dog-friendly ice cream, catering for our four-legged friends has become a multi-billion-pound industry.
According to MoneySuperMarket, external, spending on pets and pet-related goods has surged from £2.9bn in 1997 to £11.95bn in 2025.
But what has caused owners to shift from bringing their dogs to a pub to wanting to feed them a chef-cooked meal while they are there? We spoke to pet owners, experts and businesses across the West of England to see what they think.
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